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Ken Germann > Intel > 5 Ways To Improve Your Adsense Earnings

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5 Ways To Improve Your Adsense Earnings

By Ken Germann of Kenetrix Technologies

Posted by Administrator under Google Adsense
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If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money each day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different, and they think “outside of the box”.

The ones who have been there, and done it, have some quite useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past, and they continue to do so, right up to the present day.

Here are 5 proven ways on how best to improve your Adsense earnings:

1. Concentrating on one format of Adsense ad: The one format that worked well for the majority is the Large Rectangle (336X280). This same format has the tendency to result in higher CTR, or the “click-through rates”. Why choose this format out of the many you can use? Basically, because the ads will look like normal web links, and people, being used to clicking on them, will click these types of links. They may or may not know they are clicking on your Adsense ad, but as long as there are clicks, then it will all be to your advantage.

2. Create a custom palette for your ads: Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea of patterning the colors similar to your site, is to make the Adsense ads look like they are a part of the web pages. Again, this will result in more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top: Do not try to hide your Adsense ads. Put them in the place where people can see them quickly. You will be amazed what the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites: If you think some sites are better off than others, put your ads there and try to keep maintaining and managing them. That way, the most visitors will see your ads upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or “server side includes”): Ask your web hosting administrator if your server supports SSI or not. If SSI is supported, then how do you do it? It’s quite simple, really. Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then, using SSI, “call” the code from within other pages. This tip is a big time saver, especially for those who are using automatic page generators to generate pages on their website.

These are just a few of the tips that have worked well for those who want to generate hundreds, and even thousands, of dollars on their websites.

However, it is important to remember that the ads that are displayed are chosen because they fit the interest of the people viewing them. Therefore, focusing on a specific topic should be your primary concern, because the displayed ads will then be especially targeted to the topic that people will be already viewing, making them more likely to click. Every clickthrough that visitors make is a point for you, so make every click count by making your Adsense something that people will definitely click on by writing about very specific topics.

Tips given by those who have boosted their earnings are just guidelines that they want to share with others. If these tips have somehow worked wonders for some, then maybe they can work wonders for you, too. Try them out in your use of Adsense, and see the result it will bring.

If others have done it, then there is nothing wrong trying it out for yourself as well.

Contributed by Ken Germann on March 4, 2008, at 11:50 PM UTC.

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